Worthy of My Inbox – Why I Will (or Won’t) Follow a Blog by Email

Are You Worthy BannerJulie from Chapter Break recently wrote a post listing the top 10 reasons she will or won’t follow a blog by email.  Since the topic of email subscriptions is somewhat near and dear to me, I thought I’d give my perspective.

You see, to me an email subscription is the ultimate compliment.  Following a blog on Twitter, Facebook, BlogLovin’ or any other such way seems so transient to me.  It basically takes up no room in the follower’s life or social media universe.  An email subscription, however, is much more substantial.  It’s much more obtrusive.  I mean, each day I publish a post my subscribers (you) get an email.  A little ping from a computer, tablet, or phone.  Not so with a tweet or Facebook status.  So if you have an email subscription to LeilaReads, I want you to know how much that means to me.  It tells me you truly care about what I have to say and don’t want to miss a thing.

And that’s how I feel about blogs that I choose to follow by email.  There are very few of them, somewhere between 10 and 15 depending on my moods.  And just because I choose to subscribe doesn’t make the relationship permanent.  I don’t hesitate to click that unsubscribe link if the blog doesn’t consistently live up to my expectations.  Don’t get me wrong, I still read many blogs. I just don’t read all of them consistently.  The ones that I honor with an email subscription just get the most love.

So here are 4 reasons that I’ll subscribe to (or unsubscribe from) a blog by email (because I can’t think of more than 4 reasons at the moment):

  1. The content consistently interests me.  And that’s actually a tall order.  If I’ve visited a blog from a tweet or something and clicked around, finding a lot that I liked, I’ll definitely subscribe.  On the flip side of that, if it turns out that those interesting posts were just a fluke, boom!  Unsubscribe without hesitation.
  2. Content is posted (almost) daily.  I guess I need to make sure I keep my own advice in that sense (but after BookBlogWriMo I’m so tired).  I’ve subscribed to a couple of blogs that I really liked, but when a week or more went by without an email I clicked that unsubscribe link once one finally came.  I mean, I look forward to those post notifications.  They’re like little gifts in my otherwise boring inbox.  So if they don’t show up fairly frequently, I give that precious spot to someone else.
  3. There’s a balance between reviews and other posts.  I’ve subscribed to blogs based on a couple of great reviews only to unsubscribe later because that’s all I ever got.  Don’t get me wrong. I love reviews.  But there’s more to life than reviews.  So there should be more to blogs than reviews.  An overabundance of blog tours, cover reveals, and other promo type stuff also guarantees that I won’t subscribe (or I’ll unsubscribe pretty quickly).
  4. The bloggers interact with their readers.  I’m not just talking about comments.  I need the full-on experience.  The blogs that I’ve subscribed to the longest are those whose writers/owners engage with me on a consistent basis.  If I share a post, they share one of mine.  They interact with me on Twitter and Facebook.  They basically make me feel important, and so they become important to me.
What makes a blog worthy of your inbox?

This Post Has 2 Comments

  1. Julie

    OMG I love this: ” They’re like little gifts in my otherwise boring inbox. ” Yes! An email subscription is the ultimate compliment, and I’m with you that I hit the unsubscribe button often when I get bored with a blog’s email updates. I hope to keep delivering good posts to keep you subscribed 😉

    1. Leila

      Oh, I have no doubt you’ll keep me interested. 🙂

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